Hey, Hi, Hello.

My name is Ariel Upton.

I am:

  • A data-driven marketing lead and creative problem solver with proven success in brand development, content marketing, data management, sales enablement, and customer acquisition.

  • A true collaborator with a proven track record of working with executive teams to develop and execute marketing strategies that generate big, bold opportunities.

  • On a quest to do it right every day of my life.

Photo by Savanna Wilson

Photo by Savanna Wilson


Currently building:

Empathetic, engaging, and educational marketing, content, and event experiences that drive demand and desire.



86 Repairs, Head of Marketing

  • Co-Founder, TODAY I DID IT RIGHT™

2018 - 2019
Independent Marketing Consultant

Remote Year, Manager of Content Marketing & Strategy

2014 - 2018
Sonoma Partners, Marketing Manager

2013 - 2014
Duo Consulting, Marketing Manager

2011 - 2013
Modern Luxury, Marketing Coordinator

Areas of expertise

  • Building and executing go-to-market lead generation and content strategies

  • Brand and product creation, alignment, and consistency

  • Creative design direction and corporate identity

  • CRM data management strategies

  • Sales enablement tools, libraries, and trainings

  • Website redesign projects, with a focus on experience, content, and visual identity

  • Creating and managing VIP customer experience programs

  • Content creator: all-in-one strategist, writer, and editor

  • Remote team management (marketing, design, sales)

  • Persona development and customer journey mapping

  • Social media content development and execution


word of mouth

Ariel is one of the most talented professionals I have ever worked with. If you’re considering working with her - do it! She has the unique combination of strategy and execution paired with great people management and creativity. As Ariel’s direct manager, I was continually impressed with how she could seamlessly transition between developing our content strategy, to executing impeccable edits to inspiring her people to achieve their best work every day. On top of it, her eye for design, her ability to bring diverse stakeholders together, and her passion for doing work that matters makes her a true joy to work with. She’s an incredibly talented, insightful, and intentional professional that will succeed at anything she gives her time to.
— Emily Moyer, Director of Brand and Content, Remote Year
Ariel led our marketing team while I was at Sonoma Partners. She has the unique ability to combine creativity and art direction with flawless organization and execution. This is a rare combination in my experience in the Marketing world. She does all of this with a positive energy and smile that makes prospects and customers feel welcomed and taken care of.
— Scott Zelinski, Senior Director - Salesforce, Sonoma Partners
Rarely do you ever meet a professional who has the talent, vision, and drive, that she possesses. Her messaging and vision for marketing campaigns made our design process seamless. Through Ariel’s creative strategy and expertise, she catapulted Sonoma Partners visibility to become a top contender in the CRM landscape. Her expertise and methods of crafting content to engage an audience to capture potential customers are second to none.
— Katy Moy, Creative Director, Sonoma Partners

Let’s take this offline.


Currently booking for 2019.

Please fill out the contact form and I'll get back to you within 24-48 hours to set up a call to talk through your project.

Name *